We plug in the untapped.
Frontline Gig is on a mission to connect 10M blue collar workers to the green economy. To do this, our talent intelligence platform addresses labor shortages by orchestrating innovative, hands-on apprenticeships in energy and environmental management.
Our Story
Once upon a time there were two cities with two kinds of climate solutions. One city was called Mitigation, where carbon would one day get sucked out of the air on a yellow brick road to net zero. There would be expensive, high-tech innovations that would be built by the smartest people in the world in the middle of nowhere deserts for ten years, attracting large investments. The other city was called Adaptation, where there were everyday people who felt the everyday burdens of climate change: flooding, forest fires, expensive energy bills and impossible insurance. You see, Mitigation forgot to include a workforce to make its technology more useful, while Adaptation had a workforce that was waiting to be trained and put to good use, yesterday.
Our team comes from the world of Mitigation. But one day we got curious, wondering why the things we built kept getting stuck, and went over to see what was going on in Adaptation. We saw the frustrations and disconnects first hand, and never looked back.
The labor shortages and missed infrastructure installation deadlines in the green economy are not simply a result of people not being trained. Through the eyes of underemployed talent in underinvested neighborhoods, the green economy is either invisible or inflexible, and inaccessible.
Frontline Gig was launched to make it easier to use workforce development as a direct tool for community engagement. Paid, short-term training and work opportunities deepen career awareness and curiosity about creating a new reality. We believe this level of intentional investment is critical to activate the "motivated masses" needed to realize our greatest ambitions.
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We Activate Talent & Communities
The world needs to rapidly reduce carbon dioxide emissions everywhere to mitigate climate change. This means a ton of new infrastructure for clean energy and the removal of atmospheric carbon is being rapidly deployed. While this is good news for the environment, the labor needed to maintain this new infrastructure and forge new relationships and trust in communities can make the process seem daunting.
Frontline uses innovative workforce partnerships to build trust and scale impact. By providing more accessible on-ramps for local, untapped talent, more stakeholders are engaged and included in the conversation. It's a win for new energy and a win for new talent. We believe the future of learning for new green jobs talent lies in practical, real-world experiences, and we're here to make that vision a reality.
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